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| "Tell me more." |
“I have an escalator pitch. My opening sentence tells who, what, where, when, and how. Each additional sentence expands on the first. I can stop speaking at any point and still have made a complete pitch. Given the listener's reaction, I can go with the flow, talk it up or talk it down. By doing this I can insure that my pitch always makes maximum use of the opportunity provided. Regardless of the time I'm afforded, I know that I can deliver my strongest possible presentation.”
Vince Mooney
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