Thursday, June 4, 2009

A Clarion Call for a new Christian Sub-Genre?



Real World’ Christian Fiction…


Where Faith Comes Alive and Christians Live like Real People


Five Star Excellence!



”Stop! I’m too young to hear this.”

“Faith shot her a cockeyed grin. ‘No. You’re not. It’s about time you hear about the real world instead of what you read in those books.’ ”
A Passion Denied, Pages 1947-1948 in extra large type pagination, Adobe format, eBook.


With the above quote, Julie Lessman may have defined a new sub-genre of ‘Real World’ Christian inspirational fiction. Some call this budding sub-genre ‘edgy’ Christian fiction on the assumption that the writing is right on the ‘edge’ of being rejected by traditional Christian inspirational publishers. This is certainly true of many Christian publishers but “A Passion Denied” is not edgy in terms of the ordinary use of the language.

‘Edgy’ is as ‘Edgy’ Does

How edgy can a book be if I would gladly give it to my thirteen and fourteen year old daughters in the hope that they would read and learn from the experience?

How edgy is a book that espouses abstinence before marriage and even advocates the avoidance of the ‘occasion of sin’? As my old fifth grade teacher, Sister Mary Alice, used to say, “Christians should not lead themselves into temptation.” Avoiding the occasion of sin does abstinence one better. I would love it if all teenagers would read “A Passion Denied”.

How edgy is a book that does not even use one off-color word in its many hundreds of pages?

‘Edgy’ as ‘Jargon’

I believe the term ‘edgy’ is insider jargon which makes it seem to the layman that if the book took one step further it would descend into a sea of perdition.

For me, the term ‘edgy’ means ‘Real World’ fiction – that is, as far as any fiction can be ‘real world’.

What Counts as ‘Edgy’?

What exactly is ‘edgy’ about ‘edgy’ Christian fiction?

Using “A Passion Denied” as an example, I found the below features to be ‘edgy’ when compared to the over 100 ‘non-edgy’ Christian Inspiration books I have already read.

“Edgy” Elements:

1. The characters talk about sex. Some talk a lot about sex. For example, soon to be married sisters ask their married sisters about sex. Young wives, who want to have babies, talk about sex. Wives of all ages talk about too much and too little sex. These are real world conversations.


2. The hero and heroine share a deep, passionate, kiss – however, one or both quickly becomes aware of how these aroused emotions could overpower their better judgment and lead to sin. Thus they withdraw from what they know to be the ‘occasion of sin’. This element carries a very strong moral lesson. A young man may be a firm believer in abstinence but if he is fond of petting in the backseat of his car, abstinence will be the last thing on his mind. Again, we are talking ‘real world’ here.

3. In “A Passion Denied” wives are not above using their feminine wiles and even seduction to bring their husbands to their way of thinking. Well, welcome to the real world.


4. “A Passion Denied” also avoids the almost inevitable clichés found in typical Christian fiction. In the over 100 Christian Inspirational novels that I have read so far, the answers provided for why ‘bad things happen to good people’, (as in the death of a good person), always goes: “Gods ways are not our ways,” or “all things happen for the best”, or “the loved one is now in a better place.” The above explanations express fine sentiments but they show little insight or any genuine effort at understanding the complexity of the theological problems involved. I’ve never seen an original attempt at providing a deeper explanation for these serious questions in my reading of Christian Inspirational novels until I read “A Passion Denied”.

I didn’t find any clichés in “A Passion Denied”. The moral problems which the characters experienced were treated with genuine thought. The conversations between the priest, Father Mac, and the troubled hero, John Brady, were in the category of real world, wise, counseling. The author seemed wise beyond her years. The priest’s advice was “real world” and worth reading and thinking about.

What I Found ‘Edgy’

I did think it was ‘edgy’ to have a character, the wise old woman, re-translate the word ‘submit’ to ‘respect’ in the Bible quote: “Wives, submit to your husbands as to the Lord. For the husband is the head of the wife as Christ is the head of the church, his body, of which he is the Savior. Now as the church submits to Christ, so also wives should submit to their husbands in everything.” Ephesians 5:22-24.

As a man, I like the KJV. However, this interpretation was very true to the character espousing it in the novel. Again, this is the kind of dialogue that you would expect to happen in the real world.

5. It would seem that Real World Christian fiction might render various Bible passages with meanings which not all Christians would agree.

6. “A Passion Denied” mentions actual religious affiliations! That definably is real world. In my over 100 Christian Inspirational novels, all the Christian characters were members of non-denominational churches. In the real world most Christians are actually members of denominational churches. In “A Passion Denied” there is no doubt that the south Boston, Irish families, were Catholic. In the real world of 1920’s that was what they really were.

A Strong Christian Book

For all its real world ‘edgy’ attributes, “A Passion Denied” is a strong Christian book. It demonstrates abstinence, avoids pre-marital sex, and provides a healthy and even glorious view of the manifestation of physical love between a husband and wife. Marriage is a holy sacrament and the love within that union should be blessed.

The Honesty in “A Passion Denied”

If ‘edgy’ equates to honesty, then it was this honesty that I enjoyed most in “A Passion Denied”.

About the Cover Art

On the cover of “A Passion Denied” you will find this quote:

“This Isn’t Your Mother’s Inspirational Fiction!”
By Romantic Times Book Reviews

This may be true, however, the cover art could easily be your grandmother’s cover art. No doubt the cover art is excellent, indeed, it is beautiful -- but it sends the wrong message. What in this cover art suggests that “A Passion Denied” is an ‘edgy’ Christian romance? Nothing!

If the goal is to develop a Real World ‘edgy’ Christian sub-genre, then a new look and feel will be necessary. Just think about the unique cover art that current new sub-genres display. I specifically have chick lit in mind. Chick Lit book covers ‘say’ Chick Lit loud and clear even though books come from different publishers.

There needs to be a new ‘look’ – a modern look – even when the book is an historical. Publishers would be advised to cooperate in creating the same look and feel. Perhaps there could even be a logo as in have a drawing of the earth with a cross behind it rising above the North Pole. What I suggest is making it very easy for a buyer to identify the ‘edgy’ Christian fiction when looking at books for sale.


Vince

Sunday, February 15, 2009

My Test for Genuine Inspirational & Medical Romances

The Need to Protect the Franchise.


As a sub-genre of romance both Inspirational and Medical romances should meet minimum standards for fulfilling reader expectations. I’ve read 'so-called' Inspirational romances that were simply sweet romances with prayers added in italic every twenty pages or so. If you took out all the italic copy, you’d still have a fine Tender romance. The same goes for Medical romances. I’ve read one where if you changed the hero and heroine from being doctor and nurse to being lawyer and paralegal, you would only need to make a few hundred words of change in the entire novel. Everything else in the novel could remain the same.

The problem here is mis-branding the subgenre books. A reader who tries a subgenre book and finds it no different than a general romance, may not try any other books from that subgenre. This hurts the subgenre franchise. It would be like going into a national fast food chain restaurant for the first time and finding the food and service to be of poor quality. Would you really be likely to give that same franchise a try in a different location?

Here’s my test.


If the inspirational or medical components of the story can be removed and the remaining story still constitutes a viable romance, then it is not a genuine subgenre work.

That’s it.

Vince

Saturday, January 31, 2009

How Not to Write a Medical Romance


And Why Misbranded Novels Hurt the Franchise


I just read a bad medical romance. The story made a good tender romance but it was misbranded as a medical romance and was thus very disappointing. Since this book was issued in a specialty Medical Romance line, it could very well hurt the Medical Romance line or franchise with new readers. If this were my first Medical Romance, I would think that there was nothing special about the line and probably not buy any more of the line’s books. Fortunately, prior to reading this book, I had already read six other Medicals that were excellent examples of this subgenre.

What are the essential elements of a Medical romance?

1. The medical aspects of the story should take on the importance of a major character. If you can easily switch the hero and heroine from being doctors to being lawyers, then you do not have a medical romance. Instead, you have a general romance that features doctors.

2. The medical elements in the story should be detailed and accurate. The general reader should learn something he or she didn’t know about the medical profession or medical procedures after reading the book. This is what makes the Medical Romance a genuine subgenre.

So there you have it; just two essential requirements.

The Medical Romance I just read (and I won’t give the title as I prefer to review outstanding books and let the others be) failed on both counts. In fact, the story was even hurt by being a Medical.

The story opens with an industrial accident in which many people are hurt. The hero and heroine are with some other medical people when they get the emergency call to rush to the accident scene. However, bad gasoline has disabled the ambulances so they take their own cars. On arriving at the scene the hero and heroine, doctor and nurse, stop at the first injured person and administer first aid. This is a child with a head wound. The wound is not very serious but still they spend crucial time with the boy asking about his parents.

After this they go to the next patient they come to and start with the treatment. In the meantime there are very serious injuries going untreated. It is very possible that some victims are bleeding to death that could otherwise be saved with immediate treatment. I kept thinking “triage”! “Do your triage!” You always do “triage” when you reach an accident scene with multiple victims. Not doing triage is such a basic mistake it undermines the rest of the book. It would be like having Julius Caesar looking at his wrist watch before crossing the Rubicon.

In this novel, Medicine did not play an important part. In fact, it actually hurt the story. The heroine had given up on men because after her fiancé saw the very bad scars the heroine had on one side of her body, he was said to be disgusted though he tried to hide his feelings. He gradually backed out of her life. After this experience, the heroine never wants to let it happen again. However, she would like to have a husband and children. This then is the conflict. She is very much attracted to the hero who shows an interest in her.

The heroine keeps putting off the hero’s advances because she does not want him to see her scars. This does not compute with me. Of all the men in the world, a doctor who has seen a career of scars, is the least likely person to be disgusted by seeing her scars. I remember thinking as I read, “if I’m the hero, I would comment on the nice work the surgeon did after seeing the scars”. And do you know what? That is exactly what the hero did.

In short, the story didn’t seem creditable. Now, if this story was released as a general romance, it would have been acceptable. However, I feel that placing it in the Medical subgenre is a case of misbranding. Unfortunately, misbranding can create disappointment for the reader who bought a Medical to enjoy the subgenre’s unique medical elements.

Thursday, January 29, 2009

Branding, Unique Selling Propositions, & Positioning

How Everyone is Battling for a Share of Your Mind


If you have a deep interest in author branding, it might be useful to consider that branding originally was designed to make your product identifiable to the illiterate population. Consider the barber’s pole. The basic idea is identification.

Modern branding got a major boost from Rosser Reeves’s book: “Reality in Advertising”. Reeves outlined the USP, Unique Selling Proposition. Example: Ivory soap is pure. (It’s 99 and 44/100% pure”). Dove soap is one quarter cleansing cream. To stand out it was thought that a product had to have a USP.

The USP concept dominated much advertising thinking until Ries and Trout came out with my favorite advertising book: “Positioning: The Battle for Your Mind”. Both these books are very short and written so clearly that they were best sellers even outside the advertising industry.

The big idea behind ‘Positioning’ is that there is only room for one or two brands-- in any one category -- in a customer’s mind. It is also very difficult for a new product to break into the prospect’s mind after the first one or two get established.

Example: we may remember who was the first man on the moon, but how many can remember the second man? Some remember the first man to break the four minute mile, but who was second? Some remember the first man to fly solo across the Atlantic, but who was second? You get the idea.

This is serious business. It is very hard to break into a prospect’s mind unless you position your product in a category that is empty or you spend hundreds of millions of dollars. Therefore create a new category! Gatorade created a new category of drink. OK, now, tell me, how many other brands can you name in this sport’s drink category?


I consider ‘author branding’ to be a subset of the USP and Positioning approaches.

When you are doing author branding several decisions need to be made:

1) are you ready to be branded? Do you really know yourself as an author? Think of branding as getting a tattoo. It can come off but it is difficult and costly to do.

2) is your work ready for a large audience? Nothing kills a product faster than effective marketing because it gets more people to sample your product and they remember who you are. If they don’t like what they’ve read, you may have lost them for good. They may also tell a lot of other people that you are no good. It might be better if some readers actually don’t remember your name. (I just read a very bad romance and the best thing for that author would be if I didn’t remember her name.)

4) if you are ready to go ahead with branding yourself then you need to position yourself in a way to win a place in the prospect’s mind that is not already occupied. (I would tell real estate agents in my marketing classes to ask the infrastructure questions before branding themselves. For example, “Who is the best condominium expert in town. If two or three names keep coming up, then the position is taken. If no names come up or a lot of different names but no leader, then the position is open. (The infrastructure is made up of people in the business: real estate agents, appraisers, lenders, inspectors, real estate reporters, insurance agents, and so on.)

5) you need to develop a USP which is compatible with your positioning. “Let Our Condominium Specialists sell you unit quicker and for more money.”

6) you need to practice ‘fusion’ by making sure all your contacts with the public are consistent. That is, all your avenues of outreach should have the same ‘look and feel’ and support your USP and positioning.

One last thing: marketing is great and can be very powerful but it will not improve your writing. The very best marketing tool is to produce the best “reading experience” for your readers and leave them at the end of the book with a strong desire to run right out and buy your next book.

Can Inspirationals Be Too Preachy?

Should they be preachy at all?

Sometimes a reviewer will write that a given inspirational novel was too preachy. There are some fans who take offense at this because they think the word of God can never be too preachy. One blogger just wanted to know the difference between being ‘acceptably’ preachy and ‘unacceptably’ preachy.

Consider the Bible quote in Matthew, Chapter 7: “By their fruits they shall be known.” I believe one preaches loudest when one silently lives the model Christian life. That is, when one witnesses by example and not by harangue.

I think an inspirational should not be preachy at all. Consider this question: Can a romance be too trite? It shouldn’t be trite at all. I don’t see a need to be preachy unless being preachy is actually part of the plot.

I can even imagine a wonderful ‘Christian’ inspirational in which there is no mention of the Bible or of Christ. The story could be about a good man in a pagan world living an exemplary ‘Christian’ life with his actions being guided from an inner light. The story could show how this man’s example positively affects his neighbors.

C.S. Lewis wrote many Christian allegories that never mentioned Christ or the Bible. It can be done but you have to be a very good author.

The question could still be asked, what do you think makes a novel too preachy as opposed to acceptably preachy? How about if I put it this way:

You Know an Inspirational is too preachy if:

1. Parts of it read like a sermon.
2. Actual sermons are delivered which are not required by the plot.
3. The author takes insider shots at another denomination (like an attack on predestination.)
4. Self-standing Bible quotes are given in italic that are not sufficiently integrated into the story line. (Often the quotes are just there to turn a ‘tender romance’ into an inspirational in order to provide another market for the book.)
5. When on reading it, you think it is too preachy. (In this case, 'thinking makes it so.')


In other words, “walk the walk, just don’t talk the talk.”

Friday, January 16, 2009

Is “Show Don’t Tell” a False Dichotomy?

All Showing Is Telling

I have never been philosophically comfortable with the writing dictum ,“Show, Don’t Tell.” ‘Showing’ and ‘telling’ do not comprise a true dichotomy. Logically it’s like the statement, “Be a man, don’t be human.”

Why is this so?

Consider the two statements below;

All men are humans but not all humans are men.

All showing is telling but not all telling is showing.


For example: I can write:

“John left the room angrily.“ This would be telling.

I can also write,

“John stomped out of the room slamming the door so hard the picture frames on the walls shook for thirty seconds afterwards.” This would be showing.

But how did I show it? I had to tell you what John did. I can’t show you anything without telling you something.

Do you see? While I don’t have to be showing anything, I always have to be telling something. Even as an author, if I write a full page objective description of a sunset that seems like pure ‘showing’, what I am actually doing is telling you what you would see if you were on the spot and could observe the event.

I have read passages where it would be very hard to say whether the author was showing or telling. Why does this happen? Because ‘showing’ and ‘telling’ do not comprise a true dichotomy.

Why is all this important? After all, “Show Don’t Tell” is just a harmless ‘rule of thumb’. It’s not a premise in a syllogism.

My problem with “Show Don’t Tell” is that it is an example of muddled thinking, (good intentioned ‘muddled thinking’), but ‘muddled thinking’ none the less.

The problem with muddled thinking is that it can hide a deeper truth. There is something more fundamental going on here. Discovering this underlying truth can lead to better writing or, at least, to better writing advice.

The deeper truth is : Your characters need to emote. It is essential that your reader feels, to the degree this is possible, what your character is feeling at that point in the story.

I don’t want to be told the character is angry. I don’t want to be shown the character is angry. I want to vicarious feel the character's anger. I don’t really care how the author achieves this. You can show, you can tell, you can do any combination of either, but I want to "feel" the story.

I hope this gives you something to think about.

"Don't Tell, Don't Show, Emote!"

Saturday, January 10, 2009

Eight Christian Inspirational Romances I’d Like to Read…

If Only Someone Would Write Them.

Not long ago there was a question on a blog about how Christian Inspirational Romances could become more creative.

Like a good philosopher, I approached this question by asking another question. “What Inspirational stories would I love to read -- if only someone would write them?”

It didn’t take very long using this approach to come up with eight stories I’d like to read. These are given below.

I make no claim to these story ideas and any author who wants to should feel free to use any part of these examples. I’d be delighted to have another good inspirational to read.


Example 1:

The Reverend Boy

When Barry-Joe was five years old he was America’s “boy-wonder” preacher. He raised a fortune at revivals and was even featured on the cover of Time magazine. His preacher father, who ran the traveling ministry, cheats on his mother and steals the church money. The ministry dies in disgrace. Barry-Joe is so ashamed that he hides his identity and changes his name. He still believes in God but is afraid that God is not very happy with him.

Twenty-five years later he meets the Mary Woods who is a new minister in a church which has just had a doctrinal dispute and is falling apart. He could easily help her build her church with his preaching and money raising skills but he does not want his past revealed.

Here there is conflict where everyone believes in God – it is the hero’s secret past that is keeping hero and heroine apart.


Example 2:

The Bequest

Two churches are fighting in court for a $1 million bequest. The woman who died, once attended both churches and the churches have very similar names. Both churches have worthy projects to which the money will be put to use.

Hero and heroine are on different sides of the issues. The bequest dispute mirrors dilemmas the hero and heroine are facing in their personal lives.

Solving the bequest problem will also go a long way to providing a key to solving their personal problems. This story should display a good knowledge of probate law and the court system. Here you have conflict while everyone still believes in God and wants to do the right thing. The dispute is about which right thing should be done. It is also about human pride and failings.



Example 3:

The “Preacher

Henry Hanson is a driven businessman who considers himself a far better preacher than any he has ever heard in church on Sunday. At 35 Henry sells his business, moves to a large country retirement community, and builds a beautiful church and makes himself the minister.

He gives great sermons but few people come to his services. The heroine comes because the church in near her apartment. She is a widow with two small children. She is not that welcome in the senior retirement community and is trying to get her kicked out.

She shows the “businessman-preacher” the difference between “preaching” and “ministering” by centering on the needs of his flock.

The conflict here is the hero’s confusion over “preaching the word of God” and “living the word of God”. The heroine helps him see the light by taking him to other church services and showing how seemingly poor preaching preachers were actually great ministers caring for the needs of their flock. I just love this heroine.



Example 4:

The Inheritance

Ted Martin inherits a 160 acre farm which just happens to have a 100-year old church on it that has long been abandoned. He decides to fix it up and use it as an antique shop. He is a fine furniture craftsman. As he begins work on the restoration people drop by and ask if they can help him with the repairs. They also tell him stories about the history of the church.

As the restoration progresses people ask if they could come pray in the church. Later an old couple asks if they could repeat their marriage vows in the church where they were married fifty years earlier.

The heroine is a historian who has a high interest in finding the hidden church cemetery. She thinks a famous person is buried there.

Conflict: here both the hero and heroine come to God as non-believers because of what they see happening in the restoration of the old church. As the building is restored, the lives of all who come into contract with the church are also restored. This story will have a very strong nostalgia element and a series of small miracles.


Example 5:

Heavenly Music

Marc Denison is a troubled veteran who hears music in his dreams. He seeks help and his therapist is so intrigued by the vividness of the dreams that he wants to hear the music himself. The therapist sends Marc to the Anne Wentworth who is a song writer, composer, and classical musician.

He hums the melody while she writes it down and plays it back later on the piano. The music sounds very spiritual so Anne sets it to Bible verses. She plays it in her church and it becomes tremendously popular.

The conflict here is how the hero and heroine come to an understanding of the meaning of this 'heavenly' music and how it helps heal the wounds in their lives. The hero is not a musician but he did heard the music in his dreams. There is something real here. Faith made manifest.




Example 6:

The Ancient Gift

Hiram McKay is a minister who receives a gift of ancient documents from a mysterious stranger who soon departs. Hiram calls in Carlotta Sardis who is an expert in ancient Biblical languages. Hiram’s church is in dire need of money and he hopes these documents can be sold for enough to save the church.

What Carlotta reads seems to be a “lost” gospel of Thomas, Jesus’ twin brother, and many of the miracles in the Bible are claimed by Thomas. Hiram and Carlotta argue over what to do about the documents. “It’s the devil’s work” says Hiram. “The paper and ink are authentic to the era,” Carlotta answers.

The conflict here seems to be what should you tell believers and what should you withhold for their own good. The underlying conflict is between belief and science. While hero and heroine have a very strong attraction towards each other, this conflict is keeping them apart.

The resolution: a Medieval expert recognizes the documents as a 10th century forgery copied on genuine first century scrolls. The forgery is still worth over a million dollars and the church is saved. “God really does work in mysterious ways,” the scientist heroine says.



Example 7:

Holy Zoning

A church and a neighborhood association are in a bitter dispute about a zoning change. Both sides have worthy goals and noble intentions. Hero and heroine are on different sides of the issue. Hero is the preacher; heroine is the social worker. Both think they have God on their side.

The zoning conflict mirrors spiritual conflicts in both the hero and heroine’s lives. In the dialogue it soon becomes hard to tell when the hero and heroine are arguing about the zoning conflict and when they are arguing about their personal lives.

The solution, a zoning board approved land swap; this comes as a surprise to the reader. This solution answers both the pressing problems of the church and the community and was the result of ‘thinking outside the box’ by putting the problem first and not just seeking a stated objective.

This ‘thinking outside the box’ approach also solves the personal conflicts between the hero and heroine. There should be a symmetry between the two problems. This story would really take great writing skill.


Example 8:

The Miracle at Saint Andrew's

Allen Sparks is a minister of a dying church in a dying coal town in West Virginia. Mary Beth Higgins is a fierce non-believing reporter for the religion section of a big city newspaper. She loves to debunk religious claims.

A statue in the church begins to sheds tears during Sunday services and the local paper runs the story. More people come to the church, see the ‘tears' and believe. The dying town needs hope more than anything else.

Allen maintains that this is not a miracle; that there has to be a natural explaination. A science teacher from the local high school cannot find any source for the tears. More papers pick up the story and more people come to the church services.

Visitors come from all over the state. The more Allen claims it is not a miracle, the more people belief that it is. After all, if the preacher is denying the miracle, then it has to be true because it is not being done for the publicity or the money possibilities.

Finally, big-city Mary Beth comes to debunk the miracle. Allen Sparks gives her full access and even tries his best to help her debunk the story.

In the end it is shown that there is a natural explanation for the tears but by then the town has been transformed into a folk art and local cultural center. The church as a thriving new membership.

There actually was a miracle within the hearts of the people if not in the marble of a statue. The town and church and the people’s faith have all came back to life because, for a short time, they all believed. They liked the community their belief created and they act to keep it going after the truth comes out.

These are eight story ideas. I hope someone can make use of some of this material. Good luck.

Vince