|Looking For Love -- UK|
A Tale of Three Book Covers…
What Do These Book Covers Say About Your Country?
What Do They Say About How the Marketing People View You as a Customer?
All three covers are for the same Liz Fielding book which is reviewed below.
Since the covers are quite different they may have something to tell us. Which cover do you like best? Do you prefer the cover that was selected for you in your part of the world? Do you like another cover better?
I see the covers as saying something quite different. Thus my captions: “Looking for Love”, “Comfortably in Love” and “Newly in Love”.
It seems the marketing people are after different demographics. The
cover looks to appeal to urban sophisticates. The Aussie cover favors the young, outdoorsy and energetic. The North American cover seems designed to attract the older and more confident. UK
Do you think the covers represent the spirit of the nation? I think I could guess which cover went to which part of the world. Same book: three different covers. I just wonder if the cover art changes how readers feel about the book as they are reading it. Think about it. It is fun to wonder.
|Newly in Love -- Australia |
|Comfortably in Love -- North America|